---
title: "PPC Advertising articles | BetaTech blog"
description: "Paid search and ads for online stores: budgets, landing pages and measuring what works. 2 practical guides."
url: https://betatech.co/blog/category/ppc-advertising/
---

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# PPC Advertising articles

Paid search and ads for online stores: budgets, landing pages and measuring what works.

2 articles

[![](https://betatech.co/covers/website-features-boost-social-engagement-b2b.png)PPC Advertising · June 28, 2026

### Website Features That Boost Social Engagement for B2B

Most business-to-business (B2B) websites act as digital paperweights. Companies spend thousands of dollars driving high-value traffic from networks like…

](https://betatech.co/blog/website-features-boost-social-engagement-b2b/)[![](https://betatech.co/covers/how-to-integrate-social-media-into-your-website.png)PPC Advertising · June 26, 2026

### How to Integrate Social Media Into Your Website for Leads

Most business owners treat social media integration as an aesthetic afterthought. They copy a few lines of unoptimized JavaScript from a third-party…

](https://betatech.co/blog/how-to-integrate-social-media-into-your-website/)

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